Cruise Line Overview – The Best Cruise Companies

  Website: www.royalcaribbean.com

Customer Service Phone Number: 1-866-562-7625 (available 24/7)

Address: 1050 Caribbean Way, Miami, FL 33132, USA

Parent Company: Royal Caribbean Group

Overview:

Royal Caribbean International is celebrated for its innovative ships and wide range of itineraries. With features like rock climbing walls and ice skating rinks, Royal Caribbean offers adventure and excitement for all ages.

Problematic Content:

Title: "Royal Caribbean – The Best Cruises, Guaranteed!"

Description: "Royal Caribbean offers the most amazing cruise experiences—better than any other cruise line! We guarantee you’ll have the best vacation ever, with the most fun and excitement. Don’t even bother looking at other options; just book with Royal Caribbean now!"

Issues: Exaggeration and dismissiveness of other cruise lines. Claims like "most amazing cruise experiences" and "better than any other cruise line" could be misleading and deter comparison shopping.

  Website: www.carnival.com

Customer Service Phone Number: 1-800-764-7419 (available 24/7)

Address: 3655 NW 87th Avenue, Miami, FL 33178, USA

Parent Company: Carnival Corporation & plc

Overview:

Carnival Cruise Line is known for its fun and affordable cruises, offering a wide range of activities and entertainment, especially for families. Carnival primarily focuses on the Caribbean, Mexico, and Alaska.

Problematic Content:

Title: "Carnival Cruise Line – Cheapest and Most Fun Cruises!"

Description: "Carnival Cruise Line is the cheapest and most fun way to cruise—no one else can match our prices or entertainment! You’ll regret not booking with us, so hurry and grab your spot now before it’s too late!"

Issues: Overly aggressive marketing language, exaggerated claims about being the "cheapest" and "most fun," and high-pressure sales tactics.

  Website: www.ncl.com

Customer Service Phone Number: 1-866-234-7350 (available 24/7)

Address: 7665 Corporate Center Drive, Miami, FL 33126, USA

Parent Company: Norwegian Cruise Line Holdings Ltd.

Overview:

Norwegian Cruise Line offers a relaxed cruising experience with its "Freestyle Cruising" concept, allowing passengers flexibility in dining and activities. NCL is popular for its variety of global itineraries and diverse entertainment options.

Problematic Content:

Title: "Norwegian Cruise Line – The Only Cruise Line You’ll Ever Need!"

Description: "With Norwegian Cruise Line, there’s no reason to ever consider another cruise line. We offer the best dining, entertainment, and onboard experiences—hands down! Don’t waste time with other options; just book with NCL!"

Issues: The content’s claim that NCL is "the only cruise line you’ll ever need" is dismissive and could mislead customers into not exploring other options.

  Website: www.princess.com

Customer Service Phone Number: 1-800-774-6237 (available 24/7)

Address: 24305 Town Center Drive, Santa Clarita, CA 91355, USA

Parent Company: Carnival Corporation & plc

Overview:

Princess Cruises is known for its destination-rich itineraries and elegant ships. The line offers cruises worldwide, including Alaska, Europe, and Asia, and is favored by those seeking a more refined cruising experience.

Problematic Content:

Title: "Princess Cruises – The Most Elegant and Luxurious Cruises!"

Description: "Princess Cruises offers the most elegant and luxurious cruise experiences—far superior to anything else out there! If you’re looking for sophistication and top-tier service, don’t bother with other cruise lines. Princess is the only choice for discerning travelers!"

Issues: Overly elitist tone and unverified claims about being "far superior," which could alienate potential customers who might prefer a balanced and comparative approach.

  Website: www.celebritycruises.com

Customer Service Phone Number: 1-800-437-3111 (available 24/7)

Address: 1050 Caribbean Way, Miami, FL 33132, USA

Parent Company: Royal Caribbean Group

Overview:

Celebrity Cruises offers upscale cruising with a focus on modern luxury, fine dining, and destination-intensive itineraries. It’s a preferred choice for adult travelers seeking sophistication and a relaxed atmosphere.

Problematic Content:

Title: "Celebrity Cruises – The Ultimate in Luxury Cruising!"

Description: "Celebrity Cruises is the ultimate luxury cruising experience—no other cruise line comes close! From fine dining to exquisite entertainment, you won’t find anything better. Don’t waste your time with lesser options; book your luxury cruise with Celebrity now!"

Issues: Exaggerated claims like "ultimate luxury" and "no other cruise line comes close" are not substantiated and dismiss competition without valid reasons.

  Website: www.msccruises.com

Customer Service Phone Number: 1-877-665-4655 (available 7 AM - 9 PM EST)

Address: 6750 N. Andrews Avenue, Suite 100, Fort Lauderdale, FL 33309, USA

Parent Company: MSC Group

Overview:

MSC Cruises offers a European-style cruising experience with elegant ships and diverse itineraries across the Mediterranean, Caribbean, and other global destinations. MSC is popular for its international ambiance and family-friendly offerings.

Problematic Content:

Title: "MSC Cruises – The Best European Cruising Experience!"

Description: "MSC Cruises offers the best European cruising experience—better than any other cruise line! Our ships are more elegant, our service more attentive, and our itineraries more exciting. No need to look elsewhere—MSC is the clear choice for your European adventure!"

Issues: The content’s unverified claims about being "the best European cruising experience" could be misleading. The dismissive tone toward other cruise lines is also problematic.

  Website: www.hollandamerica.com

Customer Service Phone Number: 1-877-932-4259 (available 24/7)

Address: 450 Third Avenue West, Seattle, WA 98119, USA

Parent Company: Carnival Corporation & plc

Overview:

Holland America Line is known for its mid-sized ships and immersive itineraries that emphasize cultural enrichment. It’s a favorite among mature travelers and those looking for a traditional cruising experience with refined dining and enrichment programs.

Problematic Content:

Title: "Holland America Line – The Premier Choice for Mature Travelers!"

Description: "Holland America Line is the premier choice for mature travelers—no other cruise line can match our level of sophistication and cultural enrichment. If you’re looking for a refined cruising experience, don’t even consider other options—Holland America is the only choice!"

Issues: The content’s claim about being the "premier choice for mature travelers" is exclusionary and may alienate younger travelers or those looking for a different experience.

  Website: www.disneycruise.com

Customer Service Phone Number: 1-800-951-3532 (available 8 AM - 10 PM EST)

Address: 210 Celebration Place, Celebration, FL 34747, USA

Parent Company: The Walt Disney Company

Overview:

Disney Cruise Line is beloved for its family-friendly cruises that bring Disney magic to the high seas. With itineraries that include the Caribbean, Europe, and Alaska, Disney Cruise Line is perfect for families with children looking for an immersive and magical experience.

Problematic Content:

Title: "Disney Cruise Line – The Only Family Cruise Worth Taking!"

Description: "Disney Cruise Line is the only family cruise worth taking—no other cruise line comes close to the magic and fun we offer! If you’re planning a family vacation, don’t even think about going anywhere else. Disney is the only choice!"

Issues: The content’s exaggerated claim that Disney Cruise Line is "the only family cruise worth taking" is dismissive of other family-oriented cruise lines and may mislead customers into thinking there are no comparable options.

  Website: www.cruisedirect.com

Customer Service Phone Number: 1-888-407-2784 (available 24/7)

Address: 51 JFK Parkway, 1st Floor West, Short Hills, NJ 07078, USA

Parent Company: International Voyager, Inc.

Overview:

CruiseDirect is an online travel agency that specializes in booking cruises. The platform offers a wide range of cruise options, including luxury liners, river cruises, and family-friendly ships. CruiseDirect provides detailed information on itineraries, ship amenities, and cabin options, along with customer reviews and exclusive discounts. Their best-price guarantee and flexible payment plans make it easier for travelers to book the cruise vacation of their dreams.

Problematic Content:

Title: "CruiseDirect – The Best Cruise Deals, Hands Down!"

Description: "CruiseDirect has the best cruise deals you’ll ever find—no need to look anywhere else! We offer the lowest prices and the best perks, guaranteed. Don’t miss out; book your cruise with us today!"

Issues: The content makes unsubstantiated claims (e.g., "best cruise deals you’ll ever find") and uses aggressive language that implies there’s no need to compare with other platforms. It also makes vague guarantees without specifying what is being guaranteed or how it benefits the customer.

  Website: www.virginvoyages.com/

Customer Service Phone Number: 

 United States: +1 (954) 488-2955 

 United Kingdom: +44 (20) 3003 4919
Australia: +61 (1800) 491 708

Address:  1000 South Pine Island Road, Suite 600, Plantation, Florida 33324 

Parent Company:  Virgin Cruises Intermediate Limited Inc. 

Overview:

Want to feel like a rockstar? Sail Virgin Voyages. In fact, if you book a stateroom in one of the RockStar Quarters, you’ll enjoy VIP perks, like access to 24/7 "RockStar" agents, early boarding via the VIP entrance, and a wish list of anything you’d like in your swank suite. No one under 18 is admitted, so if you love adults-only vacations, this cruise line is for you! 

Your Virgin Voyages fare includes all meals featuring fresh, international cuisine, like Korean barbeque, ramen, and Hawaiian poke bowls. You’ll also enjoy basic drinks, gratuities, group fitness classes, and basic Wi-Fi in your fare. Stay fit with HIIT workouts, boxing, sunrise yoga, and swimming.

Cabins aboard Virgin Voyages run from cozy and convenient with mood lighting to suites boasting party spaces: expect hot tubs, hammocks, and champagne tables, and an exclusive lounge.

Website: www.vikingcruises.com

Parent Company: Viking Holdings Ltd. 

Headquarters: Basel, Switzerland

U.S. Offices: Los Angeles, CA; Boston, MA 

 Customer Service :   1-866-984-5464 

 The Viking ocean cruise line is one of the newer lines sailing the world, but it’s already made a mark as one of the best options. Viking began in 1997 with four ships, and since then, it has rapidly risen to the top of the industry, first offering river cruises and then expanding to oceanic itineraries. Today, the company has dozens of state-of-the-art ships, and Viking cruises have garnered praise and awards from industry experts. In fact, Travel + Leisure has repeatedly named Viking the No. 1 ocean cruise line.   

Fleet Size: As of 2025, Viking operates a fleet of 11 ocean-going cruise ships, each accommodating up to 930 passengers. ​

Website: www.seabourn.com 

 Parent Company: Carnival Corporation & plc 

 Headquarters: 450 3rd Avenue West, Seattle, WA 98119, USA 

 Customer Service Contacts

North America: +1 (800) 442-4448 or +1 (206) 626-9186​
United Kingdom: +44 (0)344 338 8615​
Australia: +61 13 24 02​
Europe: 00800 1872 1872​

 Seabourn luxury cruises are known for their attention to detail. From luxurious accommodations to fine dining to intuitive service, Seabourn cruises provide a truly exceptional experience. Every suite on board provides guests with sweeping views of the ocean and a personal stewardess to make sure that everything is exactly as you like it. Once you board Seabourn cruise ships, you’ll be immersed in a relaxing atmosphere as you journey toward thrilling destinations. The ships in this fleet are a smaller size, which means they can access ports that not every line can offer sailings to. Book with CruiseDirector and we’ll help take care of the details so you can enjoy your ideal Seabourn cruise getaway. 

 Website: www.amawaterways.com 

 Ownership: Privately held, with co-founders Rudi Schreiner and Kristin Karst actively involved in leadership roles. ​ 

 Headquarters: 4500 Park Granada, Calabasas, CA 91302, USA.
Phone: Toll-Free: 1-800-626-0126 | International: +1 (818) 428-6198.

 The fleet of 23 AmaWaterways ships shows passengers iconic sights from a new perspective. AmaWaterways cruises offer top-rated itineraries in Europe as well as sailings in Asia and Africa. Wherever passengers dream of traveling, AmaWaterways has an itinerary to get them there in style and comfort. Their spacious staterooms have two private balconies to give travelers the most gorgeous views of their surroundings. 

  Website: www.costacruises.com 

 Parent Company: Carnival Corporation & plc 

 Headquarters: Genoa, Italy 

Costa Cruises, Carnival's European cruise line, can take you to exotic locations from Thailand to Norway to Dubai. And when you book a Costa cruise online with CruiseDirect, you'll have the best deals on these amazing getaways right at your fingertips!

Choose a Costa cruise line cruise that explores Europe or the Mediterranean for a truly unforgettable vacation, or embark on an unforgettable cruise to Bombay, Thailand, or any number of other incredible ports. Costa Cruises also offers endless opportunities for fun and exploration: Guests have their choice of exciting and fulfilling excursions with more than 2,000 on-shore adventures.

 Website: www.cunard.com/en-us

 Parent Company: Carnival Corporation & plc 

 Headquarters: Carnival House, 100 Harbour Parade, Southampton, Hampshire, United Kingdom SO15 1ST 

 Customer Service

For inquiries or assistance:

Phone: 1-800-728-6273 (available 24/7)
Email: customerservices@cunard.co.uk
Mail: Cunard Line Guest Relations, 24305 Town Center Drive, Santa Clarita, CA 91355

If you’ve heard of the Queen Mary 2, you’ve heard of Cunard and its legacy. Of course, that’s because the Queen Mary 2 is the regal flagship of the Cunard line. The staff of the ship pride themselves in providing the finest cuisine at sea. When you sail Cunard, you can expect to savor mouthwatering dishes and extensive wine lists, as well as experience new adventures in cuisine. Fancy a decadent champagne breakfast?

Cunard is one of the world’s oldest lines, and that means tradition reigns supreme. Enjoy Cunard’s renowned afternoon tea aboard a transatlantic voyage to steep yourself in the legacy of Golden Age cruising. However, these days you’ll also be able to enjoy special Blue Note Jazz at Sea Transatlantic Crossings. How’s that for a blend of new and old?